Who We Are

Bea Apple

An electrical engineer by trade, Bea Apple has spent the last 6 years deeply involved in the entrepreneur community of NWA. Founder of Pressroom, she owned and operated it in its original location for 4 years. Since then, she has helped bring several other new hospitality projects online, Record, The Preacher’s Son, the revamped Pressroom in its new location on the Bentonville Square, and the art installations at 8th Street Market.

Opening Hillfolk is a dream come true for Bea.  As a little girl growing up in the Bronx, she caught the making bug early, teaching herself to knit at the age of 9 out of library books.  She is most excited about using her entrepreneurial background to revive the culture of making in her hometown.  

Trisha Logan

Trisha Logan is the current owner & founder of Shindig Paperie in Fayetteville, Arkansas. Trisha is a paper and textile obsessed designer, who previously worked in product development as the creative director and designer for a large gift and paper line for 9 years. Seeing so much beautiful product at trade shows and in trend research, she realized most of it was unavailable in Northwest Arkansas and many locals were frustrated by the lack of great letterpress & paper goods here, choosing to go online for unique invitations despite the surging trend and movement toward “buying local”. She decided to open Shindig Paperie at that time, spring of 2012. The shop has grown and received many accolades since, including the “Stationer of the Year” for 2016.

Trisha studied Apparel & Textiles at the University of Arkansas as an undergrad and then earned her M.A. in Design & Merchandising with a concentration in Textiles from Colorado State University.